Soon, however, Cropelli took off, finding himself embedded in the Italian market and later in the European market, to which he was able to bring all of his company's culture and approach to work. Currently, 70% of his customers come from Italy, and the remaining 30% from Germany, Poland and the UK. We are therefore in the context of Western Europe and culture, where the mould-making market is still very traditional, and is characterised by an approach geared towards the simple production of the finished product. A market where, for example, the presence of marketing operations is still almost non-existent. A market therefore full of opportunities.